https://catherineuhlrich.com Catherine Uhlrich Thu, 12 Oct 2023 19:08:41 +0000 https://catherineuhlrich.com en https://catherineuhlrich.com/Home-1 Sun, 06 Jan 2019 18:02:31 +0000 Catherine Uhlrich https://catherineuhlrich.com/Home-1 https://catherineuhlrich.com/Plantible Fri, 30 Jun 2023 15:18:08 +0000 Catherine Uhlrich https://catherineuhlrich.com/Plantible Plantible Website design for Plantible, a biology company specialized in farminga special Rubi Protein. Goal was to present the company in an editorial, comprehensive yet beautiful way. Role: UI at Some Days 2022 Visit <img width="3840" height="2394" width_o="3840" height_o="2394" data-src="https://freight.cargo.site/t/original/i/cd13542005bf2fb95f3f72a4476f5a0782ef2c73d88de853f062fb1a803d4f9a/Frame-119.png" data-mid="183793220" border="0" src="https://freight.cargo.site/w/1000/i/cd13542005bf2fb95f3f72a4476f5a0782ef2c73d88de853f062fb1a803d4f9a/Frame-119.png" /><img width="3840" height="2392" width_o="3840" height_o="2392" data-src="https://freight.cargo.site/t/original/i/19150ff637b21103ba281ba01d9a96002d65b32bc5d0b380d797d5cbcd5274a0/Frame-118.png" data-mid="183793219" border="0" src="https://freight.cargo.site/w/1000/i/19150ff637b21103ba281ba01d9a96002d65b32bc5d0b380d797d5cbcd5274a0/Frame-118.png" /><img width="3840" height="3212" width_o="3840" height_o="3212" data-src="https://freight.cargo.site/t/original/i/7f727bb64ce92536abbc228e4b17761d2a9666c704fb5d1eb0f4334f1aaa8fc0/Frame-120.png" data-mid="183793221" border="0" src="https://freight.cargo.site/w/1000/i/7f727bb64ce92536abbc228e4b17761d2a9666c704fb5d1eb0f4334f1aaa8fc0/Frame-120.png" /><img width="3840" height="2664" width_o="3840" height_o="2664" data-src="https://freight.cargo.site/t/original/i/b2e6abb8282b0a2bc2e491a184575daf804d84028b09a1de6c496f6a36aa22ca/Frame-121.png" data-mid="183793223" border="0" src="https://freight.cargo.site/w/1000/i/b2e6abb8282b0a2bc2e491a184575daf804d84028b09a1de6c496f6a36aa22ca/Frame-121.png" /><img width="3840" height="2394" width_o="3840" height_o="2394" data-src="https://freight.cargo.site/t/original/i/813579e7d912ec98c3c5ff675680216929b8ab2d169b80fc257bfb713d2e6548/Frame-12.png" data-mid="183794170" border="0" src="https://freight.cargo.site/w/1000/i/813579e7d912ec98c3c5ff675680216929b8ab2d169b80fc257bfb713d2e6548/Frame-12.png" /> https://catherineuhlrich.com/OURSIDE Fri, 30 Jun 2023 15:52:15 +0000 Catherine Uhlrich https://catherineuhlrich.com/OURSIDE OURSIDE Design concepts for OURSIDE.&nbsp; Role: UI at Some Days 2022 Visit <img width="3840" height="5710" width_o="3840" height_o="5710" data-src="https://freight.cargo.site/t/original/i/a5af90d6b70f217ba916e1ae574c82a42140667e95db61ba92472f41172eb5ea/Frame-3.png" data-mid="183797121" border="0" src="https://freight.cargo.site/w/1000/i/a5af90d6b70f217ba916e1ae574c82a42140667e95db61ba92472f41172eb5ea/Frame-3.png" /><img width="3840" height="1876" width_o="3840" height_o="1876" data-src="https://freight.cargo.site/t/original/i/c91afcd334cb06217e3689934fc11f760ac4acacbe3f8029fb8bf4bc0e2d3460/Frame-2.png" data-mid="183795573" border="0" src="https://freight.cargo.site/w/1000/i/c91afcd334cb06217e3689934fc11f760ac4acacbe3f8029fb8bf4bc0e2d3460/Frame-2.png" /> https://catherineuhlrich.com/Kosas Wed, 27 Jan 2021 00:13:34 +0000 Catherine Uhlrich https://catherineuhlrich.com/Kosas Kosas In 2020 I connected with the Kosas team that gave carte blanche to use their assets to create digital content, and imagine the campaign identities for the Kosas CBD and Kosas Jellyfish Promo and others. From animated Insta stories to a microsite and product pages, I had a lot of fun creating colorful brand assets for this awesome skincare brand based in LA.&nbsp; Role: Designer 2020-2021 Visit website <img width="1920" height="995" width_o="1920" height_o="995" data-src="https://freight.cargo.site/t/original/i/6ff5fa108c89a46aa16c4b0ba5ffdd92c6a9075d3156ad8f5eaaf6a72ccc6dc9/01.png" data-mid="104436870" border="0" src="https://freight.cargo.site/w/1000/i/6ff5fa108c89a46aa16c4b0ba5ffdd92c6a9075d3156ad8f5eaaf6a72ccc6dc9/01.png" /> <img width="1917" height="1934" width_o="1917" height_o="1934" data-src="https://freight.cargo.site/t/original/i/91586e91f5fb25978742c798683e7fca80c1b630b1c53c0369d7acfce9b60c19/K-PDP.jpg" data-mid="118640509" border="0" src="https://freight.cargo.site/w/1000/i/91586e91f5fb25978742c798683e7fca80c1b630b1c53c0369d7acfce9b60c19/K-PDP.jpg" /><img width="1920" height="1144" width_o="1920" height_o="1144" data-src="https://freight.cargo.site/t/original/i/70dae78502da45f9c2857ad9689328db89e56448abc9d85c4aea614b007582ff/tbc-gif.gif" data-mid="118639897" border="0" src="https://freight.cargo.site/w/1000/i/70dae78502da45f9c2857ad9689328db89e56448abc9d85c4aea614b007582ff/tbc-gif.gif" /><img width="1920" height="1144" width_o="1920" height_o="1144" data-src="https://freight.cargo.site/t/original/i/2d4ce56564c6e36521676947bb6accfa4b428d825c72a2c685d84b80ec248a5a/kosas-2.jpg" data-mid="104435460" border="0" src="https://freight.cargo.site/w/1000/i/2d4ce56564c6e36521676947bb6accfa4b428d825c72a2c685d84b80ec248a5a/kosas-2.jpg" /> https://catherineuhlrich.com/Terra-Tory-23 Thu, 12 Oct 2023 19:08:41 +0000 Catherine Uhlrich https://catherineuhlrich.com/Terra-Tory-23 Terra-Tory Art direction &amp; photography for Terra-Tory’s 2023 campaign. Role: Art direction, Photography 2023 Visit <img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad9bf66010ce605f34cd9fb532185d270deb30b7f88d9329293824cdce50df9b/hero.png" data-mid="193521823" border="0" src="https://freight.cargo.site/w/1000/i/ad9bf66010ce605f34cd9fb532185d270deb30b7f88d9329293824cdce50df9b/hero.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a42a3d2a2f315a37dada36beef1af6db8bf116ff31cf63b59c540734d411fa9e/Frame-59.png" data-mid="193521773" border="0" src="https://freight.cargo.site/w/1000/i/a42a3d2a2f315a37dada36beef1af6db8bf116ff31cf63b59c540734d411fa9e/Frame-59.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/31c68e696dca79c0be014ee49f1d6d2b373960d042a4344648890f447939bbac/Frame-86.png" data-mid="193521899" border="0" src="https://freight.cargo.site/w/1000/i/31c68e696dca79c0be014ee49f1d6d2b373960d042a4344648890f447939bbac/Frame-86.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/41485de37fc1768998ea10b2e8dda27502b5d6c05268540d9b08724801468667/Frame-83.png" data-mid="193521903" border="0" src="https://freight.cargo.site/w/1000/i/41485de37fc1768998ea10b2e8dda27502b5d6c05268540d9b08724801468667/Frame-83.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c4c2ae251e922e5d8b38563eb5988ba22625cd4b3b9c1caef6c7a2a4725ec17/gif.gif" data-mid="193521864" border="0" src="https://freight.cargo.site/w/1000/i/6c4c2ae251e922e5d8b38563eb5988ba22625cd4b3b9c1caef6c7a2a4725ec17/gif.gif" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/bc541947de1e46a50da6d4e68b464c0fa920030cb0c2627766504d6367460568/Frame-86.png" data-mid="193521972" border="0" src="https://freight.cargo.site/w/1000/i/bc541947de1e46a50da6d4e68b464c0fa920030cb0c2627766504d6367460568/Frame-86.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/4e3ec6acb03001cd18ae88c259a586c779667ff23229ccb425d146ebd5147340/Frame-84.png" data-mid="193522087" border="0" src="https://freight.cargo.site/w/1000/i/4e3ec6acb03001cd18ae88c259a586c779667ff23229ccb425d146ebd5147340/Frame-84.png" /> https://catherineuhlrich.com/The-Malin Tue, 30 Nov 2021 00:52:53 +0000 Catherine Uhlrich https://catherineuhlrich.com/The-Malin The Malin Design of the website for The Malin, new co-working spaces in New York. Role: UX/UI designer at Base design 2021 Visit <img width="1920" height="996" width_o="1920" height_o="996" data-src="https://freight.cargo.site/t/original/i/7fa6da3653dd28d9487f9b272ff81f762a8562578599f66437c4ba2195dd88ab/tm1.gif" data-mid="126003449" border="0" src="https://freight.cargo.site/w/1000/i/7fa6da3653dd28d9487f9b272ff81f762a8562578599f66437c4ba2195dd88ab/tm1.gif" /><img width="1920" height="999" width_o="1920" height_o="999" data-src="https://freight.cargo.site/t/original/i/82b9ad1f61d1f2bcab65756ff9d609c021babe3a3bfc767a8e45c113c17d2677/tm2.jpg" data-mid="126003450" border="0" src="https://freight.cargo.site/w/1000/i/82b9ad1f61d1f2bcab65756ff9d609c021babe3a3bfc767a8e45c113c17d2677/tm2.jpg" /><img width="1920" height="999" width_o="1920" height_o="999" data-src="https://freight.cargo.site/t/original/i/bea4356367e7e77b948d7c8446f3fb400a0c1a4e09651f5a2fb95eac774ef940/tm3.gif" data-mid="126003451" border="0" src="https://freight.cargo.site/w/1000/i/bea4356367e7e77b948d7c8446f3fb400a0c1a4e09651f5a2fb95eac774ef940/tm3.gif" /><img width="1920" height="999" width_o="1920" height_o="999" data-src="https://freight.cargo.site/t/original/i/152931a12da73be6f133e68781704f12577d33d979cf4ee428e65cd9b2593799/tm4.jpg" data-mid="126003452" border="0" src="https://freight.cargo.site/w/1000/i/152931a12da73be6f133e68781704f12577d33d979cf4ee428e65cd9b2593799/tm4.jpg" /> https://catherineuhlrich.com/Dreamscape Tue, 06 Apr 2021 20:47:09 +0000 Catherine Uhlrich https://catherineuhlrich.com/Dreamscape Dreamscape Dreamscape is a real estate and property development company with a primary focus on bringing financial and cultural value into their projects. In collaboration with the team at Base design, I overviewed the concept and design phases of the website. Role: Lead design 2019 Visit website <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/757047368a3d8ab32787291b161cab5aed0326d7d98031eee70ca588b0c73705/dc-1.jpg" data-mid="104465074" border="0" src="https://freight.cargo.site/w/1000/i/757047368a3d8ab32787291b161cab5aed0326d7d98031eee70ca588b0c73705/dc-1.jpg" /> The online experienceThe digital expression of the Dreamscape brand is built as a split screen, helping them express and claim their unique approach to the real estate and property development sector. It strikes a balance between the aspirational and the informative, articulating the contrasting essence of the brand. <img width="1920" height="1565" width_o="1920" height_o="1565" data-src="https://freight.cargo.site/t/original/i/d546beb23265e3aad9130ed08183efc80ac80645ff9ff00c9d77143c75b431ab/screens-dr2.jpg" data-mid="104699248" border="0" src="https://freight.cargo.site/w/1000/i/d546beb23265e3aad9130ed08183efc80ac80645ff9ff00c9d77143c75b431ab/screens-dr2.jpg" /> https://catherineuhlrich.com/The-Good-Time-Hotel Tue, 06 Apr 2021 20:31:50 +0000 Catherine Uhlrich https://catherineuhlrich.com/The-Good-Time-Hotel The Good Time Hotel In 2021 Pharrell Williams and David Grutman teamed up to open their first hotel and revive one of the city's most historic neighborhoods, South Beach, Miami. Their mission: bring spirit to hospitality. From meditation that calms the mind, to spaces that cultivate community, to music that transports the soul, to food that stimulates the spirit, The Goodtime Hotel encourages those who stay to recharge—each in their own way. I was part of the team that imagined the concept for the website and lead the original digital design. Role: UX/UI designer at Base design 2019 Visit website <img width="1920" height="980" width_o="1920" height_o="980" data-src="https://freight.cargo.site/t/original/i/1d24ca8e0f9b8a4823f72b35555ede6baa6dadea4ed17ba1beca31c1b5834edc/gth1.jpg" data-mid="104472974" border="0" src="https://freight.cargo.site/w/1000/i/1d24ca8e0f9b8a4823f72b35555ede6baa6dadea4ed17ba1beca31c1b5834edc/gth1.jpg" /> <img width="1920" height="980" width_o="1920" height_o="980" data-src="https://freight.cargo.site/t/original/i/359bf62018ab17f8df69efc633433e75a497d1a50214751238cfb423d547a943/gt2.jpg" data-mid="104472988" border="0" src="https://freight.cargo.site/w/1000/i/359bf62018ab17f8df69efc633433e75a497d1a50214751238cfb423d547a943/gt2.jpg" /> <img width="1920" height="980" width_o="1920" height_o="980" data-src="https://freight.cargo.site/t/original/i/ac2c2ae54e83ae825d47f7b9d01e0b94f62e75513337c4e4451889e1231b3173/gt3.jpg" data-mid="104473209" border="0" src="https://freight.cargo.site/w/1000/i/ac2c2ae54e83ae825d47f7b9d01e0b94f62e75513337c4e4451889e1231b3173/gt3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac42f2220a850c348adc5e7989d73767bbebc03de8b6ec9aa34652cfd566aaab/gt1.gif" data-mid="104475769" border="0" src="https://freight.cargo.site/w/1000/i/ac42f2220a850c348adc5e7989d73767bbebc03de8b6ec9aa34652cfd566aaab/gt1.gif" /><img width="1920" height="980" width_o="1920" height_o="980" data-src="https://freight.cargo.site/t/original/i/2790623068e984943dafd2aac4442137cbbeae3f2794d7a58161a82d65b0803a/Group-1943.png" data-mid="104476016" border="0" src="https://freight.cargo.site/w/1000/i/2790623068e984943dafd2aac4442137cbbeae3f2794d7a58161a82d65b0803a/Group-1943.png" /> <img width="1920" height="755" width_o="1920" height_o="755" data-src="https://freight.cargo.site/t/original/i/72b90e944cdf8ceb74000ca8e8995577c6c59e604afc9df72573e1b2f6ecb11a/gt5.jpg" data-mid="104475784" border="0" src="https://freight.cargo.site/w/1000/i/72b90e944cdf8ceb74000ca8e8995577c6c59e604afc9df72573e1b2f6ecb11a/gt5.jpg" /> https://catherineuhlrich.com/Terra-Tory-21 Tue, 30 Nov 2021 00:30:28 +0000 Catherine Uhlrich https://catherineuhlrich.com/Terra-Tory-21 Terra-Tory Still life photography, design &amp; art direction for Terra-Tory, a wonderful clean beauty + wellness brand formulated for Sensitive + Eczema Prone Skin. Role: Art direction, Photography 2021 Visit <img width="1920" height="995" width_o="1920" height_o="995" data-src="https://freight.cargo.site/t/original/i/a01bdebbc9a217d2b612ffba35ffcb968adab411aa8a2f3ab61e987ce00d9684/tt1.jpg" data-mid="125999838" border="0" src="https://freight.cargo.site/w/1000/i/a01bdebbc9a217d2b612ffba35ffcb968adab411aa8a2f3ab61e987ce00d9684/tt1.jpg" /><img width="1920" height="995" width_o="1920" height_o="995" data-src="https://freight.cargo.site/t/original/i/1924ead19e7e58e56e7bdb728f7287ac77839c1845ef977430a5c7d4fbdcf124/tt2.jpg" data-mid="125999842" border="0" src="https://freight.cargo.site/w/1000/i/1924ead19e7e58e56e7bdb728f7287ac77839c1845ef977430a5c7d4fbdcf124/tt2.jpg" /><img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/8ce4737100a8dea3d4d27d941d755b8eaaf9546f8b6cacab64a86fb8aabac874/tt3.jpg" data-mid="125999843" border="0" src="https://freight.cargo.site/w/1000/i/8ce4737100a8dea3d4d27d941d755b8eaaf9546f8b6cacab64a86fb8aabac874/tt3.jpg" /><img width="1920" height="1311" width_o="1920" height_o="1311" data-src="https://freight.cargo.site/t/original/i/5c18d49954a802666de1be98a921db8e9222785aefc02b87023cef6a21980d5e/tt4.jpg" data-mid="125999844" border="0" src="https://freight.cargo.site/w/1000/i/5c18d49954a802666de1be98a921db8e9222785aefc02b87023cef6a21980d5e/tt4.jpg" /><img width="1920" height="841" width_o="1920" height_o="841" data-src="https://freight.cargo.site/t/original/i/bdcda407bc17650ff44ea35e3c68f612b42461e3730b0d11317e363f3c4439d9/tt5.jpg" data-mid="125999845" border="0" src="https://freight.cargo.site/w/1000/i/bdcda407bc17650ff44ea35e3c68f612b42461e3730b0d11317e363f3c4439d9/tt5.jpg" /><img width="1920" height="1999" width_o="1920" height_o="1999" data-src="https://freight.cargo.site/t/original/i/0d63448093366adfc9091fb0dd3bb891f0b16b0d18ecf1c185f28aa238f9b5e1/tt6.jpg" data-mid="125999846" border="0" src="https://freight.cargo.site/w/1000/i/0d63448093366adfc9091fb0dd3bb891f0b16b0d18ecf1c185f28aa238f9b5e1/tt6.jpg" /><img width="1920" height="1605" width_o="1920" height_o="1605" data-src="https://freight.cargo.site/t/original/i/b328a14e985727b5000d136de9cc9cd23abf5177c6b1837e52af762f8ba29653/tt7.jpg" data-mid="125999847" border="0" src="https://freight.cargo.site/w/1000/i/b328a14e985727b5000d136de9cc9cd23abf5177c6b1837e52af762f8ba29653/tt7.jpg" /><img width="1920" height="1052" width_o="1920" height_o="1052" data-src="https://freight.cargo.site/t/original/i/51f4acd0f88214242ad9c2ca9779090bfd04d2b56525f19fd36c0dcf6bbb0ecb/tt8.jpg" data-mid="125999873" border="0" src="https://freight.cargo.site/w/1000/i/51f4acd0f88214242ad9c2ca9779090bfd04d2b56525f19fd36c0dcf6bbb0ecb/tt8.jpg" /><img width="1920" height="1206" width_o="1920" height_o="1206" data-src="https://freight.cargo.site/t/original/i/355ac70e53eeac42740ce292d7c08f273de23972637bf3cdd88819359c6f2b0a/tt9.jpg" data-mid="125999874" border="0" src="https://freight.cargo.site/w/1000/i/355ac70e53eeac42740ce292d7c08f273de23972637bf3cdd88819359c6f2b0a/tt9.jpg" /><img width="1920" height="1279" width_o="1920" height_o="1279" data-src="https://freight.cargo.site/t/original/i/67fdc2df00d7b073e9faa04b1fdc188eba9a8001ee2c32652c2ddb7baa019f93/tt10.jpg" data-mid="125999875" border="0" src="https://freight.cargo.site/w/1000/i/67fdc2df00d7b073e9faa04b1fdc188eba9a8001ee2c32652c2ddb7baa019f93/tt10.jpg" /> https://catherineuhlrich.com/The-Prince-Estate Sat, 23 Mar 2019 22:00:11 +0000 Catherine Uhlrich https://catherineuhlrich.com/The-Prince-Estate Establishing Prince Estate as the authoritative source on all things Prince. The Prince Estate’s role is to present Prince’s life and work, and to cultivate opportunities to further his legacy. Alongside Base’s team, I worked on the digital strategy and the design of their website. The Concept: considering the Estate like a museum (a hub) hosting many exhibitions (microsites) about Prince. The microsites are organized in 3 categories: Collections, Stories or Experiences.&nbsp; Role: Strategy, Lead UI/UX - Base Design Year: 2018 Website Prince.com is the main platform hosting all the dedicated sites: news articles, collections, experiments, editorial microsites and online shop.&nbsp; <img width="1920" height="1271" width_o="1920" height_o="1271" data-src="https://freight.cargo.site/t/original/i/f064e23149d23d583cb26beb41aa5a2c75645ec509a51df1229b8b4abd01e9f1/Untitled-2_01.jpg" data-mid="57761010" border="0" src="https://freight.cargo.site/w/1000/i/f064e23149d23d583cb26beb41aa5a2c75645ec509a51df1229b8b4abd01e9f1/Untitled-2_01.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/abe782edb533f682217491e44804d53833142d374c2d5872cecf67e8394a6f08/Untitled-2_02.jpg" data-mid="57761011" border="0" src="https://freight.cargo.site/w/1000/i/abe782edb533f682217491e44804d53833142d374c2d5872cecf67e8394a6f08/Untitled-2_02.jpg" /> Becoming.prince.com is one the microsite created by the Estate. It invites the user to explore the Artist’s early musical life in the city that shaped him, Minneapolis.&nbsp; <img width="1920" height="1067" width_o="1920" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e179010c08dd409da5da49a3bca0f7f0d945280ef5396cb9de20477cab88e047/Untitled-2_04.jpg" data-mid="57761013" border="0" src="https://freight.cargo.site/w/1000/i/e179010c08dd409da5da49a3bca0f7f0d945280ef5396cb9de20477cab88e047/Untitled-2_04.jpg" /> <img width="1920" height="3863" width_o="1920" height_o="3863" data-src="https://freight.cargo.site/t/original/i/7fefc65acb298449c8babff9befd5c547daec79658f97b3fd42d4cb0afb40630/Untitled-2_05.jpg" data-mid="57761014" border="0" src="https://freight.cargo.site/w/1000/i/7fefc65acb298449c8babff9befd5c547daec79658f97b3fd42d4cb0afb40630/Untitled-2_05.jpg" /> O(+&gt;&nbsp; &nbsp;O(+&gt;&nbsp; &nbsp;O(+&gt;&nbsp; &nbsp;O(+&gt;&nbsp; &nbsp;O(+&gt;&nbsp; &nbsp;O(+&gt;&nbsp; &nbsp;