Establishing Prince Estate as the authoritative source on all things Prince.
The Prince Estate’s role is to present Prince’s life and work, and to cultivate opportunities to further his legacy. Alongside Base’s team, I worked on the digital strategy and the design of their website. The Concept: considering the Estate like a museum (a hub) hosting many exhibitions (microsites) about Prince. The microsites are organized in 3 categories: Collections, Stories or Experiences.
Role: Strategy, Lead UI/UX - Base Design