Establishing Prince Estate as the authoritative source on all things Prince.

The Prince Estate’s role is to present Prince’s life and work, and to cultivate opportunities to further his legacy. Alongside Base’s team, I worked on the digital strategy and the design of their website. The Concept: considering the Estate like a museum (a hub) hosting many exhibitions (microsites) about Prince. The microsites are organized in 3 categories: Collections, Stories or Experiences. 

Role: Strategy, Lead UI/UX - Base Design
Year: 2018 is the main platform hosting all the dedicated sites: news articles, collections, experiments, editorial microsites and online shop. is one the microsite created by the Estate. It invites the user to explore the Artist’s early musical life in the city that shaped him, Minneapolis. 

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