In 2021 Pharrell Williams and David Grutman teamed up to open their first hotel and revive one of the city's most historic neighborhoods, South Beach, Miami. Their mission: bring spirit to hospitality. From meditation that calms the mind, to spaces that cultivate community, to music that transports the soul, to food that stimulates the spirit, The Goodtime Hotel encourages those who stay to recharge—each in their own way.

I was part of the team that imagined the concept for the website and lead the original digital design.