Offering customers a personalized shopping experience on Matouk.com
Matouk is an American-based luxury linens company since three generations.
Following the rebrand strategy, we built a new website that would become the main entry point to Matouk’s world. The challenge was for us to find the right balance between Brand and Conversion. To offer an experience that would leverage the emotional, premium and customizable aspects, we came up with the concept of Online Atelier.
Role: Strategy, UX/UI Designer - Base Design