Offering customers a personalized shopping experience on Matouk.com



Matouk is an American-based luxury linens company since three generations.
Following the rebrand strategy, we built a new website that would become the main entry point to Matouk’s world. The challenge was for us to find the right balance between Brand and Conversion. To offer an experience that would leverage the emotional, premium and customizable aspects, we came up with the concept of Online Atelier. 

ROLE: STRATEGY,  UX/UI DESIGNER @BASE
2018





The Online Atelier is a place to discover Matouk. It’s a space to be inspired.








The Online Atelier is a personalized and immersive shopping experience.











Telling the Matouk story


TW   TBLR   LDN