Giving  IFAW’s charity the online presence it deserves.

Throughout its 50 year history, the International Fund for Animal Welfare (IFAW) has explored new ways to improve conditions for animals and people across the globe. Alongside the branding team at Base design, we worked on a website that would give them the tool to communicate, promote and tell the story of their actions to save animals around the world. 

Role: Lead UI designer 

We created “Super tags” which add extra context to any type of content all over the site. They also connect pages with each other.