Finery London, online womenswear brand, launched its first ever AW Collection in 2015. I created the “In the Mood For” campaign alongside the Marketing and Design departments. The main challenge was to present the collection of coats and jackets in a playful yet meaningful way. We created an immersive quiz that allowed the customer to find their matching look. We also promoted the campaign on the main website, on social channels and through e-marketing (banners, affiliates, newsletters…). I also designed the flyposters posted up in various locations in London.