Giving life to DiorShow digital press kit.

Design of the digital press kit for DiorShow Pump’n’Volume Mascara. Teaming up with DVTK, we created a simple one page website to present the new line of products. We wanted to find a subtle analogy to the fact that you have to “activate” the mascara by squeezing the tube. And that’s why on the page the user has to “activate” the images by keeping on scrolling down. 


On scroll down, the images became animated gifs.