Telling Dior Addict’s story in an interactive way.
Dior approached Werkstatt agency to design a unique experience for its new range of fragrances, Dior Addict. In the campaign film, the heroin discovers a new colourful world by stepping through the mirror. For the user to experience the passage from one reality to another, we wanted them to physically interact with the screen. Once the smartphone connected to the desktop website, it became a remote, that allowed the user to unlock more content, watch exclusive videos, animate and navigate the site. I worked alongside the agency’s team on the concept and the mockups (desktop, tablet and mobile).
Role: Lead Designer - Werkstatt