Rethinking online shopping for Burberry’s new retail strategy.

In 2016, Burberry radically shifted its entire operating model to better align the company's fashion shows with its retail cycle, showing its men's and women's collections together at 2 annual runway events. Same year, for its SS17 collection, the brand revealed a new website, showing new e-com photography and a refreshed identity.
I worked on the re-skin of alongside a team of UI, UX designers, mobile and desktop developers.

Role: Designer