Introducing Andsons, a new brand of fine chocolate based in Beverly Hills C.A.

Rooted in a deep understanding of French pastry traditions, driven by invention and crafted for people with the warmth of Los Angeles California, Andsons vision is to be a game changer in the classic world of fine chocolate.

Base Design created a timeless and iconic brand and a set of high end & collectible packaging. Following the brand guidelines, I created the website concepts for the teaser website and the ecom website.

Role: Lead UI/UX designer / Base Design

“We are proactively playing on the brand’s inherent tensions: Traditional & Contemporary, Respectful & Inventive, Refined & Generous, Masterful & Personal, Luxurious & Surprising.”